jeff jockisch

A superior combination of Marketing, Technical, and Analytical skills. 20+ years of experience with cutting-edge technologies and innovative marketing efforts, 11 years working on internet-related endeavors.

Broad and deep knowledge of what works in business, where companies can profit, and how processes can be tuned to amplify sales. A seasoned strategist and implementer, with serious creative talents. An idea guy that can help you create a plan for success, implement it, and analyze the results for continuous improvement.

Web presence design and optimization, Online marketing campaigns, Lead generation, Search Engine Marketing, Marketing research, Business and Marketing Plan development, Revenue model development.

Recent Clients: ABN-AMRO, LendingCorrectly.com, ChaCha.com, Fields Advatage Real Estate, Columbus Title, Residential Finance, TraceTV.

Strategic Guide Development Manager
Carmel, IN -- Sept 2007 to Present
Strategy: Taxonomy Development, Guide Role and Task Planning, Event Content Aggregation, Information Reuse, Library/Librarian Integration strategies, Content Licensing strategies
Tools and Content: Wikis, Custom Search Engines, Widgets, Link Sets for Guides, SMS Alerts

Principal Consultant
Columbus, OH -- Oct 2002 to Sept 2007
Marketing: Strategic, Interactive, Search Engine, PPC, Lead Generation, Research, Brand Development
Web Development: Sites, Landing Pages, Intranets, Usability, Optimization, Copywriting
Business Consulting: Revenue Models, Strategic Planning, USP's, Sales Contests, Support Systems

Director of Marketing / Technology Consultant
Columbus, OH -- July 2004 to November 2006
Strategy, Analysis, Data Purchasing, Direct Mail Campaigns, Telemarketing, Internet Leads, Process Flow, Integration, Intranet (development of a complete custom Intra written in ASP form the ground up), Website development, Branding, application development and rollout, Sales Contests, Recruiting, Pre-hire testing, and new product development.

Founder and CEO
Columbus, OH -- 1999 to Oct 2002
Built, financed and managed 13-person Internet marketing endeavor focused on brand leveraging and CRM enhancements to Sports, Entertainment and Corporate businesses. Clients included: Oakland Raiders, Dallas Cowboys, Henson Studios, Disney, Mark Burnett Productions, Collegiate Licensing Company, and the State Auditor of Ohio. Company was featured in an article by Branding guru Martin Lindstrom and is now closed.

Cheif Technology Officer
Columbus, OH -- OH 1996 to 1999
Led the design, development, release, and customer implementations of our corporate multimedia authoring platform (similar to Director/Flash). After breaking away from Mills/James, targeted public Library market with The Library Channel. TLC was a patron interface to the Internet that increased productivity, eased the user learning curve and gave libraries superior abilities to implement usage policies and guided access. Over 60 customers nationwide, including 3 of the top 10 public libraries in the United States (ALA - 1999).

Consultant, Developer and Business Partner
Hilliard, OH -- 1996 to 1997
Helped MJP create their first Multimedia division. Serviced over $1 million in billings with Lucent Technologies and other clients. Designed and implemented CBT and Marketing solutions for clients. Partnered fledgling vImpact with Mills/James owners to develop and exploit proprietary new media technology.

Internal IT Consultant
Columbus, OH -- 1994 to 1996
Business Process Redesign consulting, Automation, PC-to-Mainframe connectivity, and Offloading of Mainframe processes to PC for several departments. Liaison to Dell computers. Set standards for PC hardware and software.

Marketing Research Manager, Citicorp Mortgage
St. Louis, MO -- 1991 to 1993
Analyzed market trends, product launches and promotion impacts for national Mortgage sales and operations. Redesigned accountability reports. Developed EIS system and CRA analysis programs. Designed, managed, and trained staff on credit and processing parameter maintenance for $30 million National Origination System initiative.
MIS Manager, Citicorp Mortgage
St. Louis, MO -- 1989 to 1991
Designed and developed MIS system for MortgagePower Plus - first online mortgage application system. Analyzed results and created reports.
Management Associate, Citicorp Executive Development Center
St. Louis, MO -- 1987 to 1989

B.S.I.L.R, Cornell University, Ithaca N.Y., 1986 Industrial & Labor Relations, with a major in Organizational Behavior (Applied & Theoretical), and extensive coursework in Economics, Statistics, & Human Resource Management. Studied under Sam Bacharach (Editor, Research in the Sociology of Organizations). Cornell Graduate School courses in Marketing, Communication, and Entrepreneurship.
Hemmeter Award for Entrepreneurship, Cornell's Johnson School of Business, 1986.
VP, Seal and Serpent society. Social Chairman, Intrafratenity Council.
Citicorp Executive Development Center: Managing People, Credit & Risk, Legal & External, Financial Management. Yahoo Search Marketing Course in 2006.

Contributions to this excellent community of internet professionals in the areas of Internet marketing, search engine marketing, usability, and design. You can find me here.

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